Guide to Lead Generation Sites for Brokers
Tuesday, June 23rd, 2009In times past, a great portion of a broker’s work day was spent on the telephone, trying to reach potential prospects. These days, insurance marketing for insurance brokers includesobtaining prefiltered leads from leadgen websites. These leadgen sites offer an effective substitute to cold calling lists and other marketing methods.
Lead generation sites offer a cost efficient solution for insurance brokers looking for more customers. First, these websites gather information from prospects interested in a new policy through their own network of sites. Then, they use the information submitted to pair each insurance lead with local insurance brokers.
With so many sales lead sites all selling slightly different leads, agents can’t always determine which lead company is right for them. There are distinct characteristics that good insurance sales lead sites hold that can help them stand out from the others including pricing, refund policy, billing and filters.
Pricing and cost is significant. A cheap insurance lead may not provide high quality consumers but a seemingly expensive insurance sales lead might cost too high to bring in a profit
A few sales lead sites try to make you put down a significant deposit before sending you leads. With so many insurance lead generation sites allowing you to start receiving leads with a small initial deposit or some that will invoice you after you receive leads, there is no reason to put up too much cash up front.
No matter which company you use, you’ll eventually get a lead that is unreachable or is a duplicate. A worthwhile lead company will also have a fair refundreturn policy for these kinds of insurance leads.
The ability to only receive the kind of user you want is important. Most insurance lead generation companies offer some sort of filtering power so that you only are sent and are charged for the person that is best for your business.
In summary, when reviewing an insurance lead company, you should shop around and start with various insurance leadgen websites. You might end up finding that some send quality life insurance sales propsects but don’t supply good enough auto insurance leads. If you purchase sales leads from a number of lead services, it will give you an edge against other agents and will keep the volume of your insurance leads in check.