Archive for the 'World Wide Web Resources' Category

Whatg is a Link?

Thursday, February 26th, 2009

What is a Link?

A link is either text or picture (graphic’s) that when a visitor clicks on it, they are taken somewhere else. This somewhere else is either another page of your site or to another site. These links can also be in your navigation. A link such as these are out going links. You may also have other website on the internet that have a link to your site or one of your site pages. These are called in-coming links. Inside your domain you may both as one page leads to another, and back.

The Links on the in-coming side, that is from other sites and the links out going should be somehow related to the content of the site page they are directed to or from.

You will also have temporary and long term links.

Long term links

Long term links are those you put on your site page that you determine how long they stay, or you those that you have entered at places like Alexa that may or may not be the same as those on your domain. Although you can enter up to twenty at Alexa, they will show only the first ten when someone using the Alexa toolbar goes there. I have also tried for years to change the first link that was to an old domain I had but for some reason Alexa keeps it on.

It is suggested that they are, however there is a degree of debate about this as we wonder if putting a link to MSN, Google, or some other like site will assist a domain by the presence of the link when the robot of that engine spiders your site. Do they give credit for the link back to them at the same weight as not having one?

If you are submitting articles to sites like ‘Go Articles’, then it should benefit you to have a link to them. They will in turn link back to you and will show up on the ’sites linking in’ on your Alexa report.

Submitting to FFA type of sites will do you no good for the links themselves. These sites are a short term links are should be used as a part of your traffic considerations only, as is the volume of e-mail associated with them. For productivity purposes they are almost useless today for generation of sales anyway. This is due to the failure of proper regulation by the site owners, as many allow spamming or rotate the links to quickly to serve any purpose.

Some other types of short term links may be from other sites that you may have an agreement with to have links back to one another, called mutual links. Once you have traded links with another site, you will want to check after a period of time to see if the link is actually producing any clicks to your domain. A link without any traffic may do no good for you, so I have put these in my temporary link category. It is up to you however, but if it is only a ‘one-way street’ then why have it?

The content of the page where the link is will also effect the value of the link. A link on your main site page should be related to what is on your main page. If you have a site page at your domain where you send visitors for other reason ( like I have for my Free Stuff and Resources page) then the links on that page should be pertaining to the content of that page. Your domain links, that is from one page to another within your domain, along with a good ’site map’ will take care of the inter-relating to and from the whole domain.

The value of links of any type given by the search engines will be determined by the engine itself.

They are constantly changing and you have to keep an eye on how they weigh the links. Some may value the amount, some the quality, some both. Even so, links are but one part of the equation used for your domain or page rank. You may have one page ranked higher than another in the same domain and that is OK too. The bottom line is that a visitor to your site ( potential client ), if interested enough, will go to your main page if on another for more information, or visa versa. How they find your site in their search will come more from your content and site theme and how that return is given to them from where ever they started their search from. Your links to the engines will give you an edge, but how much is that worth? Is it enough to justify the expense , either in money or time on your part? IF your Return On Investment ( R.O.I.) is sufficient, then YES it is worth everything to you. IF, on the other hand you find your are spending ten dollars for every sale before you make the sale and your profit margin can not sustain it, then NO.

Many times I have been to sites that just do not give me enough information to allow me to determine if their product is what I want. It is amazing also as to how many make if almost impossible to contact anyone. And these are from domains that have spent thousands of dollars for custom site creation and promotions.

It is better in the long run to have a well rounded site that is easy for the visitor to find out the information they desire and to make a purchase.

With more and more sales coming from the internet, the site owners should be aware of the importance. The days of ‘deep pockets’ paying their way to the top ten on the returns are quickly fading away. It will not be too long before the search engines see the trend also, and start putting the paid advertisements on the side bars of their return pages. Buying out the competition just won’t work on the evolving internet as many visitors get more and more internet savvy.

Convenience will outweigh the difference in the price of the product, if the difference in the price is not a lot. Think about it. There are many more ‘mini-marts’ in towns than big name markets. Why is that? People don’t want to wait in line for something they need quickly. They will pay a little more for this time saving. They will still go the the big name market for the weekly grocery purchases and wait at the check out, but not for the purchase of just a bottle of water.

How to Choose Web Design Company?

Tuesday, February 24th, 2009

Before deciding on which web design company to choose, you should first determine the main aim and purpose for your upcoming website. Once the aim and purpose have been identified, then only move on to choose a reliable web design company to develop your website.

The first step in your searching for a reliable web design company is to check the company’s reputation. Simply make a survey or ask around in your local community as well as perform an online research to check if there’s any negative comments about the web design company shall be fruitful. In addition, how long the web design company has been in business shall be taken into consideration.

Next, it is important to see the web design company’s portfolio, view some samples of websites that the web design company has done. Viewing some of the company’s previous work will be able to show you the quality of the end product that the company is able to produce.

Evaluate the web design company to see whether they have any experience in developing the type of web site that you want. The web design company should be able to understand the aim of your website and be able to provide a design that is able to suit your needs.

The full article available at http://webdesign.vinsign.com/web-design-company.html

Alvin Han is the editor of http://webdesign.vinsign.com/

Things to Consider When Choosing a Web Hosting Plan

Thursday, February 19th, 2009

Does your web hosting plan really matter? This is a question
pondered by many people starting out in internet marketing.
Unfortunately, not much thought is put into selecting a web
hosting plan as part of the website development process. Many
people don’t even review hosting plans at all, they just trust
their web designer or web developer to choose a web hosting plan
for them because they consider it a minor factor that doesn’t
matter too much.

In reality, a web hosting plan is one of those things that
doesn’t really matter and doesn’t come to attention unless there
is a problem with it. So, if you get lucky and incidentally get a
decent web hosting plan without considering your options, you
probably don’t think choosing a web hosting plan is a very
important aspect of website development. However, if you’ve had
an inadequate web hosting plan, or you’ve been burned by a fly-
by-night web hosting company, you may view the selection of a web
hosting plan in a different light.

The main things to consider when choosing a web hosting plan are:

1. Security

2. Speed

3. Space

4. Email capabilities

5. Reports

6. Administrative functions

7. Reliability

8. Support

9. Extra features

10. Cost

Security

The security features of a web hosting plan’s servers is
important to website development, especially if your website will
be an ecommerce website through which customer payments or
processed, or if customers will be transmitting personal
information to you via your website. Without a secure server,
customers may be hesitant to transmit personal and financial
information through your website. Encryption capabilities and the
ability to set up a dedicated secure server for your company are
security features you should look for in your web hosting plan.

Speed

The speed at which your website loads is very significant in e-
business. When people visit your website, if it takes more than a
few seconds for the site to load they will get impatient and move
on, forgetting your website altogether. When you evaluate a web
hosting plan, be sure to ask the web host what type of internet
connection they use to ensure that it is a high-speed connection.

Space

The space that your web hosting plan allows for your website and
the bandwidth that is available for your use matters. In most
cases, any web hosting plan provides adequate space for a
standard website, but make sure that you can increase the space
provided for your web hosting plan if necessary as your website
evolves. Bandwidth restrictions can hinder the ability of website
visitors to download or upload data.

Email Capabilities

Email capabilities should be included in every web hosting plan.
The number of email addresses provided, the ability to use email
aliases, and the ability to set up autoresponders are things to
be considered. Also, restrictions on the size of files that can
be sent and received or stored on the email server can be of
importance.

Reports

Access to server logs and other reports regarding website
activity should be standard features of a web hosting plan. Using
such reports aids in your marketing efforts as you can tell where
your traffic is coming from and which marketing mediums are
producing results. You can also determine which of your web pages
of most popular and which ones are not being visited.

Administrative Functions

Sometimes a web developer serves as a webmaster, but for the most
part, a website owner needs to be able to quickly and easily make
changes to the website. This is accomplished through the
administrative features of a web hosting plan, generally on
online accessible control panel.

Reliability

The reliability of the company that provides your web hosting
plan is crucial. The length of time they have been in business,
their percent of uptime, and their backup and data retrieval
practices play a big part in whether or not your web hosting plan
is reliable. Downtime results in lost business, so reliability is
a critical consideration.

Support

Technical support is something that should definitely be a part
of a web hosting plan. Different web hosts will have different
levels of support with some offering person-to-person phone
support while others respond to email or online requests. Some
provide 24 hour technical support and others don’t. Find out
about the quality and convenience of technical support that is
provided before selecting a web hosting plan.

Extra Features

There are many standard features that should be provided in a web
hosting plan, then there are options that may cost extra. A full-
service web hosting plan may cost a bit more than limited plans,
but may be worth it. Some of the features to look for include FTP
access capabilities for the purpose of sharing files and support
for software you may use for your website.

Cost

Of course cost is important when choosing a web hosting plan;
however, it is not the most important consideration. Sometimes
you really do get what you pay for. So, cost should be factored
into your decision but going with the cheapest web hosting plan
is not always the best idea. Also, free web hosting plans are
usually not worth having.

Copyright Christopher J. Enders. Are you at the end of your rope,
fed up and confused by all the scrambled internet marketing
advice you’re getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket your
internet business at http://BiznessTips.com

Who will host me?

Thursday, February 19th, 2009

When you decide that the time is right to get a website online, one of the first things you will require is a web hosting company. Alongside the design and marketing aspect, your web host is probably the most important factor to consider. Of course if you are just wishing to host a small, fun website, dedicated to telling the world a little about yourself, then a free web hosting company would suffice. If, on the other hand, you are interested in a more serious aspect, you will have a multitude of web hosting companies to choose from, all offering different items in their packages, that may well overwhelm you and at the least, confuse you!

All set hosting plans come with details of what you will be getting for your money. These will include things like bandwidth, which is a measure of how much ‘information’ is sent and received between the server, where your website will be hosted, and the viewer or visitor. This is measured in Megabytes (MB) or Gigabytes (GB). Basically, the more your website has on it, like photographs and graphics, the more bandwidth is used to show the web site to the visitor.

You will also be told how much space you will be allocated on the server for storing your website files. Again this will vary from the average of 500MB up to some quite large numbers. If you only wish to have a few small pages online, then 500MB would be more than enough space. A shop or ecommerce solution website would require far more.

Another factor to consider will be email addresses and whether you will get domain email addresses. These are addresses you can use such as webmaster@yourdomain.com. a great plus if you are setting up a business as it gives a far more professional look to your enterprise. If your new hosting plan allows unlimited web or domain email addresses you can give every member of your staff their own private email address, and make it easier for a customer or prospective customer, to contact the right person, directly. The other benefit of web or domain email accounts is that it can be accessed via a POP3 mail client such as Outlook, Outlook Express, Thunderbird etc.

One very important thing you should consider, is whether there is FTP (File Transfer Protocol), and how it is implemented. You may be only able to access your web space to transfer files via the control panel after logging into it through your web browser or you may be able to use any third party FTP client software. The latter is the preferred method as you have more control over the files and folders and can do more advanced things like CHMODing the files if files like CGI scripts are going to be used.

Subdomains are another item to look out for. Subdomains allow you to create a ‘mini site’ but using your original domain name in the title. You can use it for a specific area of your main website. for example, a website about do it yourself, called http://www.doityourself.com, could have ‘mini sites’ called wallpaper, painting and flooring, which would be on the sub domains http://wallpaper.doityourself.com, http://painting.doityourself.com and http://flooring.doityourself.com. As you can see, subdomains create attractive, new mini sites using the main domain name and can be a lot easier to remember the some obscure page on your main site.

MySQL databases often get included in a web hosting plan, These are required for some more advanced scripts. If you know about installing scripts, you will know if you need these or not and if you are going to have enough! If you are getting another person or company to install a script for you, then they will advise on whether you require databases or not.

All these things only barely touch on what a web host can offer you. the easiest method for choosing a web host is to take advantage of their support system. This should be free and accessible to all users and prospective clients as well. ASK the web host what they recommend and WHY they recommend that. EXPLAIN to the web host what your plans for your website is, whether you plan to expand or not and ask the host if they are flexible enough to add items as you require them, like extra room, bandwidth etc. A good web host will gladly take the time to answer you and assist you in your choice, after all a web host wants their customer to be happy!

Do You Really Need A Website?

Thursday, February 19th, 2009

Nope. You certainly don’t need a website.

But you don’t need many of the things you’ve come to rely on, such as your cell phone, e-mail, or faxes.

And there’s no point in having an Internet presence if those you want to reach lack computers or online capabilities. Or, if you have nothing to say. But, if you do have something to say, and your audience is accessible on the Internet, then consider a website.

Years before the Internet, I prepared a brochure to give to people who wanted to know what I did. It was pocket size, so I always had a few on hand to give out. And it was more impressive, and more descriptive of my services than a business card. Think of a website as an electronic brochure with many advantages over a printed brochure, such as:

1. It’s unlimited in quantity. You don’t have to get a few thousand printed every time you run out.

2. It’s easily updated and, if you do it yourself, cost-free.

3. You can link it to your newsletter and other sites to extend its usefulness to the reader.

4. It also gets much wider exposure than any printed brochure ever could.

Initially, the only cost will be the time you spend not watching TV commercials. Most of us can afford that.

The first thing to do is decide what you want your web site to tell people about you. To do that, you don’t need a computer, just a pad and pencil. Put them by your TV chair so you can scribble stuff down during commercials. Write a phrase about what you do. Then scribble down your qualifications. And what you do for your clients. Plus what they do for you (i.e. how you get paid).

Don’t worry about grammar, spelling, or even forming sentences at this stage. All that comes later.

Can’t think of anything to say about yourself? Ask your significant other, a client, or a few of your clients. Find out what they think you do, and why they deal with you.

If after a week your pad is blank, forget it. You’re not ready for a web site. Why? Because the most important thing about a web site is content, and if you’ve got nothing to say, you’ve got no content.

When you’ve filled a page or so about what you do, and the benefits of dealing with you, it’s time to reshape it. Start by dividing all the stuff you’ve written into two parts, qualifications, and other. In the qualifications pile include all the phrases that describe why prospects should deal with you. Try to turn them into a paragraph or two of benefits, and call them your Professional Background.

The other pile consists of what’s left over, maybe your age, family life, hobbies, etc. Rewrite all those phrases into a more readable form and call that your Personal Profile.

Now you can turn on your computer, and type it all into your word processor, edit it so it hangs together and makes sense, then save it as MySite so you can copy it into your web site.

You now have some content for your website. For clues on how create it, visit http://www.lifesites.org

———————————————————–

Copyright 2005, Donald F. Pooley, Inc.

Don Pooley has shared his marketing know-how with audiences
in major Canadian cities, London, Australia, Chicago, New
York, San Francisco, Hong Kong, and Singapore, and now in
his free ezine, TIP. Subscribe at http://www.eTIP.ca/, or
get free article downloads, and redistribution rights info
at http://www.eTIP.ca/Downloads/Publish.html

Making The Business Case For Web Standards

Friday, February 13th, 2009

Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current web-building practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the company’s income but so does the way the site itself is created.

Building your site with a commitment to web standards – and continuously testing to ensure it maintains its adherence to those standards – can save your company money and even increase website related income.

What are web standards?

Web standards are, for purposes of this discussion, carefully designed sets of rules and protocols that drive web-based content throughout the Internet.

Specifically, web standards revolve around:

  • Structural Languages – such as HTML, XHTML, XML, SMIL, SVG, MathML

  • Presentation Languages – such as CSS, XSL

  • Document Object Model

  • ECMAScript

These web standards have been defined by the Worldwide Web Consortium (W3C) and other standards bodies to ensure the interoperability and access of documents placed on the web. Documents that follow the established standards will benefit in many ways:

  • Lower maintenance effort and cost

  • Lower cost for redesign

  • Improved usability and accessibility

  • Broader compatibility across platforms and devices

  • Reduced hardware demand and cost

Site wide look and feel consistency

Designing to current standards enables the site to maintain the same look and feel theme throughout the site. Standards also allow the site’s look and feel to change rapidly with little additional load on personnel resources.

Improved usability: smaller document size loads faster

Designing to current standards means that – by proxy – the documents will be smaller. Because of this, the pages will load faster for the user. Download times have been shown to be a factor in website usability. A perceived delay in site presentation undermines users’ evaluation of the site. Users systematically rate slower sites as less interesting and having lower quality content. In addition they report that delays interfere with task continuity, their ability to remember the site, and use flow. Exceedingly slow sites can lead users to believe an error has occurred. Finally, users correlate site performance and security: Chronically slow sites are considered to be less secure resources for purchase. (http://www.humanfactors.com/downloads/aug03.asp)

Better cross-platform compatibility

As browser manufacturers come closer to adhering to web standards, it is becoming clearer that creating standards-based pages can be an increasing assurance that the site will operate across multiple platforms. “Rendering fine” is a myth born of misunderstanding. Considering that 5 different rendering engines are used to surf the web using dozens of browsers (and versions of those browsers) on 3 platforms, attempting to test the site for rendering in every configuration is next to impossible. Coding to standards then, is the only practical solution for ensuring compatibility – now and in the future.

Prepares for the future

“Rendering fine” on current browsers is no guarantee that a site with invalid markup will render fine in the future. Moreover, it is no guarantee that a site will render fine (or at all) in the growing number of non-traditional devices such as PDAs and cellular telephones. As browser manufacturers make further efforts to make their products adhere to standards, the point of “rendering fine” in target browsers becomes moot, anyway. Standards-compliant markup will be even more of a guarantee that it will work on all platforms than error-laden and proprietary markup.

Extensibility

Designing to the current standard means sites should be marked up using XHTML – an XML-compatible version of HMTL. Using this format will enable the company to venture into the inevitable world of XML without the need for major modifications to the site structure. XML features can be added quickly and painlessly.

Lower maintenance and easier troubleshooting

Personnel can come and go – but the code they create will stay behind. If that code contains error-laden, invalid markup and “work-arounds” for rendering in target browsers, it will cost the company money in personnel time to find the bad markup and make it right. “Because standards are very well documented, another person taking over some standard-compliant code can hit the ground running – and will not need to become familiar with the previous developer’s coding practices.” – Tristan Nitot, Netscape Communications (http://devedge.netscape.com/viewsource/2003/why-web-standards)

Regardless of who does the site maintenance, designing to standards ensures shorter time spent hunting down problems. While poor rendering may very well be a buggy browser, in most cases “rendering improperly” usually means “something is wrong”. Validation is one of the ways to uncover exactly what the issue is. By maintaining a standards-compliant site, you are providing yourself with insurance that if something goes awry, you will be able to more easily and quickly get to the possible cause. Simply put, if you know everything else is OK, you can focus any troubleshooting efforts on what has been changed instead of looking at what else already existed that could have caused or exacerbated the problem.

Accessibility

Designing with web standards makes accessibility an easier goal to achieve, as standards have been created with accessibility in mind.

Proper markup goes beyond “validity”. Each element in (x)HTML has been created with a specified purpose, and so creating a standards-compliant site also means using the most appropriate element for the task at hand. Doing so increases accessibility. Proper markup gives alternative access devices the ability to provide context to the page’s content.

Reduced bandwidth cost

Last, adhering to standards-based markup can reduce the amount that a company pays for bandwidth. As stated above, adherence to standards has the effect of reducing the size of a document – by up to 50% or more by some estimates. This can lead to big savings in bandwidth charges for high-traffic websites.

Standards just make sense

So what does all of this really mean? As the company’s website becomes more important to its bottom line, standards can help position the company as a leader. Those who choose to make the commitment to quality will find a payoff that begins immediately and lasts into the future. Right now, you’ll save on development of new content. In the future you’ll benefit from reduced maintenance and increased agility. Standards compliance just makes sense.

Additional Resources

  • HTML Standards Compliance – Why Bother?

  • Why Should You Validate Your Web Pages?

  • WASP: Fighting For Standards Liberty!

  • Quality! Validity!

  • Why We Won’t Help You

  • How User-Agents Handle Tag Soup

  • The Business Value Of Web Standards

  • Web Standards For Business

About The Author

Karl Groves is a freelance web designer who has done production work on sites for National Cancer Institute, Network For Good, Aerospace Medical Association and more.

Every Website is a Human Being’s Attempt at Achieving a Goal or Obtaining Happiness

Wednesday, February 4th, 2009

Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with some hope or dream driving the process constructed each one. Too much of our modern world is presented to us in a barrage of superficial pictures that only show a very external glimpse of the true reality beneath the surface. Wouldn’t you like to know about the people who live behind this wall of technology? Humanity is the force behind all the websites, and for that matter, all technology that we use without a second thought everyday. Behind every advance in technology is a human being who wanted to get something done, then did it.

Why do you have a website? Is it your dream to share your ideas with the world? Do you feel you have a product or service that can help society run more smoothly? Do you feel lonely and feel that the Internet is finally a place to connect with others? Do you just want to express yourself to the world and if no one checks it out its O.K, because it has helped you to know yourself better? Each and every website on the Internet is a human being attempting to move forward on their life’s path. What drove you to make the move? Has it helped you, or have unforeseen problems arisen because of your venture? It is a risk you know, and I’m sure for every success story out there, there’s also a story of how the Web affected someone’s world in a contrary fashion.

That’s life, and essentially that’s all the Internet is, another expression of life itself. Some people might think that the Internet is just another capitalistic venture to sell things and make money. They might also think it’s a super technical mumbo-jumbo of nonsense that is way over their heads. It’s much more simple than all that. The Internet is humanity in motion. It’s the next step we’ve taken on our journey as a species. Where is the journey taking us? What is the destination? What are we hoping to achieve in the long run?

The Internet is another tool like fire and the stone-axe, the wheel and the well, the airplane and the satellite. The point is that we’ve built it for a purpose. What is your personal reason for being alive? Do you know yet? Do you just want to be happy while you are here in this magical form? Well, that’s why we invent tools. We want to make things work, get the job done each day, go home happy and content each night knowing that we’ve done our share of the load. A lot of us believe that helping others is the true way to finding happiness. Whatever your goal in life is, if you’ve achieved it or not, the World Wide Web is a new aspect of our world that we can use to take the risks and logical steps to achieving what we are looking for.

Why does that person have a website about health issues? Did they have to go through a hard experience of their own that inspired them to share what they learnt with others? Why does this person have a site about spirituality? Did they once feel lost in the world, and now they want to tell others about the experience that has brought them faith? Why does this person sell doughnuts over the Web? Do they think that all people should know the power of a chocolate covered glazed extravagance at least once in their life? Maybe before they sold doughnuts they lived as a recluse in the forest. Did they come to the city and after eating the first thing they came across (a doughnut); they had an epiphany about their true purpose in life?

By taking this humanistic approach to our technology, the tech-heads can build better programs and software that’s much simpler to comprehend. The layperson can relate to, and understand the Net better, and even help the experts by sharing their viewpoints and becoming more of a part of the future technologies process. This perspective will also help people to realize that the computer isn’t something separate from them or something to be afraid of.

About The Author

Jesse S. Somer is a human just like any other. The Internet isn’t technology. The Internet is humanity: people striving for achievement. http://www.m6.net

What is Butterfly Marketing?

Friday, January 30th, 2009

Surely Mike Filsaime used ‘Butterfly Marketing’ to promote ‘Butterfly Marketing’ Or at least that’s what you would think. But from what I’ve found from little hints here and there that doesn’t seem to be the case.

So then what is it? What is ‘Butterfly Marketing?’

Well, first let me say for those that have been hearing about what a huge package it is, don’t get size confused with content. I am not going to name names, but I have bought a number of high dollar packages from well known marketers to find that it took hours and hours and hours to find the 6 small pieces of information that was slightly unique and usable.

Like I said, we don’t know for a fact what ‘Butterfly Marketing’ is. But we can get a pretty good clue from studying the information from affiliates and from Mike’s site.

So let’s get out our butterfly nets and see what we can catch.

Okay if we watch the video on Mike’s page where he talks about what he did to create a flow of traffic as an example for his seminar he was giving we can tell.

1. He took a quality product that he was selling, but that sales had slowed down on and he offered it for free. So we can see that we need our own product. whether it is a new one or one that has been around for awhile.

2. Not only did he offer the product for free, but he also let anybody else that wanted to, also offer it for free. Ideally this would be a membership type site. But it doesn’t have to be.

3. It seems that while others are able to give the product away and can build their own list with your product, to actually download the product they have to enter your site and give there info. To get the product as a final step. Of course a membership site would automatically be set up in this way.

4. Then when people download the product or join the membership they get a one time offer. This is in the form of a thank you page.

5. The one time offer is a product that has a good conversion rate. And since it is a one time offer it’s something that people are going to be able buy spontaneously without having to do a bunch of research and something that isn’t over the top in cost. Say, under $100.00.

6. This one time offer is obviously connected to your affiliate program so not only can people use it to help build their list they can also make some good money.

This is an excellent example of viral marketing and is a model that we should all try to follow.

This seems to be the general concept and that’s what ‘Butterfly Marketing’ appears to be to me.

Now, that isn’t all that that ‘Butterfly Marketing’ consists of. Mike also offers his plug and play website template software. This looks like an incredible tool. Here is what it will do.

* Instant Home Page, Signup, Login, Lost Password, FAQ, And T.O.S. Pages

* Onetime Offer After Signup

* 2nd Onetime Offer After Signup

* Members Area with: Account Info, Newsletter, Affiliate Stats, Make Money Pages, Contest Standings, and Logout.

* Built In Affiliate Program with Custom Terms (Levels and Percentages, and JV Partners.)

* Can Handle Split Pay Script for Affiliates or Regular Where you mass Pay Monthly.

* Members Detailed Commission Stats And Affiliate Stats For Members.

* Members Affiliate Promotion Tools Section with Affiliate Link ID’s built in for, Tell-A-Friend, Email Letters, Safelist Letters, Ezine Ads, Articles, Press Release Copy, Blog Review Copy, Banners, Graphic Site Images, Top-Sponsor-Ads, Email Signatures, Forum Signatures, and Pop Up Code.

* Members can Email downline feature. On/Off

* Can Integrate with any Multi-Level Traffic Script for custom work.

* Main settings like: sitename, siteURL, PayPal and StormPay Email, with Integrated IPN, and email Templates, signup bonuses and promotion codes.

* Built in Autoresponder and Broadcast feature with unsubscribe from account feature.

* Built in Help Desk.

* Comprehensive Members Search, and Quick Sort, and Filter. With Instant Password retrieval, Instant Login and All account info and Add member.

* Manage And Create Any Number of Membership Levels and Statuses. Set Different Prices And Affiliate Payouts Membership

* Comprehensive Affiliate Commission management for your commission plan. Includes PayPal Mass Pay Txt File.

* Enter Custom navigation links and place them any where you want at anytime. All handled through the your admin panel. You can add new pages to your site right thru Admin

It certainly doesn’t seem to be missing much and looks fantastic… Until you compare it to JVManager. Which seems to be pretty close to the same thing, except JVManager even offers more.

Okay, on top of that Mike is giving some real nice bonuses. Some seem to be duplicates of what his plug and play software does. But he also includes some incredible informational products. It would have been really cool to be one of the first 10 to get his program. Just one of those bonuses would have been worth the investment.

If you are wondering, I am in no way trying to shoot down Mike’s product. There is no doubt in my mind that there is information in this package called ‘Butterfly Marketing’ that can make you tens of thousands and even hundreds of thousands of dollars if you apply it.

I just want you to consider the possibility of an alternative.

No matter what direction you choose to take keep in mind that it will be only as successful as you make it.

Look at Mike’s testimonials some of these people applied the system and made it work. I promise that there are many times more people that will not make a single penny because they won’t apply a single step that is given.

Want to see what ‘butterfly Marketing’ is for sure? Then go to the sites of the people that offer testimonials. Watch what they do. And if it is a great system then believe me they will be using it.

For those that would like to see a complete software system that is in my opinion even superior to the one he offers you might check out my link here. Http://www.simplosity.com/JVM.html or there is another way to get it and even more by going here. http://www.simplosity.com

Well, I hope it was a butterfly we caught and not actually a grass hopper. :-)

How I Learned To Build Profitable Websites From This Valuable Step-By-Step System

Wednesday, January 21st, 2009

All of us have dreamed about building a home business that is profitable and rewarding. Just think about it, no boss, plenty of time for you and your family and the ability to save money (no gas for that awful commute, no expensive work clothes and fresh hot lunches straight from your kitchen). Now you’re thinking, “Okay everybody dreams about it but how do I go about implementing it?” In Holly Cotter’s course “Secrets Of Multiple Passive Profit Streams,” you will learn exactly how to create your own very profitable home business.

Although the course is not cheap, it was worth every penny to establish my financial freedom and should give me a secure future. Holly details how to build your business with internet websites with every step explained thoroughly. And you do not need extensive computer knowledge. I am technology challenged and Holly’s course was easy to follow and use. The course comes on audio and video CD’s and work books so you can really study every step involved in building websites that generate profits. Her system allows you to set up websites on the internet that you can walk away from and let the computer do the work. This allows you more time to set up additional websites.

Years ago Holly was a Child Care Worker with little income and struggling to pay bills. Then her husband had a massive heart attack and could not work, leaving Holly to care for him and having her parents to pay the mortgage. It was then she decided to build a home business that would free her from the “hand-to-mouth” syndrome. And, yes she fell for some of the “get rich quick” schemes until she hit on her highly profitable system. All of her research and hard work paid off, she received the Top Business Developer Award in 2000.

Her system takes a truly hands-on-approach that I’ve never seen in any other Marketing gurus eBooks, courses or seminars. And just like Holly, I’ve purchased many other systems that just didn’t live up to what they advertised. With “Secrets of Multiple Passive Profit Streams” you can build your first website in about a day and it gets easier and takes less time with each one you create.

It will take a little time to learn all of the intricacies of building your website but once you “get it” you’ll be building websites and profit streams quickly and easily.

In her course Holly asserts that anyone, regardless of their business or profession can use this proven system to build their own Passive Profit Streams. When I first read about this course I was skeptical because of my limited computer knowledge. After going through the CD’s and work books however, Holly’s claim that anyone can be successful with this system is 100% right on.

The only thing I felt that would make this course even better is a few more hints on finding specific markets to pursue.

I feel totally comfortable telling you that “Secrets of Multiple Passive Profit Streams” fulfilled the promises it made to me in the sales literature with nothing left unanswered.

If you are serious about breaking free from the 9 to 5 rat race, Holly’s course is a “must get” . If you want to quickly learn how to build profitable websites, than I give “Secrets of Multiple Passive Profit Streams my highest recommendation and a 9 on a scale of 1 to 10.

In addition to this valuable course you get one full year of monthly coaching calls from Holly and further access to her on the student forum and help desk. This is a very fair and impressive package. Holly sincerely wants everyone to be successful. Holly continues to teach various ways of building passive profits and strategies to her students.

For more information on Holly Cotters “Secrets of Multiple Passive Profit Streams” please visit http://www.PassiveProfitsIncome.com

Copyright © 2005 Mary Hanna All Rights Reserved.

This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.

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Mary Hanna writes eBooks, Software Reviews (for people who are technically challenged like her) and Practical Articles on Internet Marketing, Cruising, Gardening and Cooking. Visit her websites at: www.WebMarketingReviews.com, www.FirstCruiseBestCruise.com, www.ContainerGardeningSecrets.com, and www.GourmetChefAtHome.com

Developing the Perfect Web Site

Monday, January 19th, 2009

Five years ago it was nice but not mandatory for owners of small to mid-size businesses to have a web site in order successfully market their company. Unless e-commerce was a potential source of revenue, you could choose if and when to join the Internet set. That is no longer true.

Today businesses of all sizes, including independent consultants, find it nearly impossible to remain competitive without a presence on the web. Potential clients ask for your web site address because it gives them a non-invasive way to learn more about you and your business. A well-designed and developed web site offers more than just products and services, it can be a great starting point to building your brand and developing a relationship with potential clients by giving insight into the organization, its core values and its personality. It’s not an issue of when to start on your web site, you already know that you need one now. The problem is how to get started.

Here are four steps that will help you evaluate what you need. Consider each before you begin interviewing web designers; professional marketing and design groups should ask you these same issues and offer to help you work through the process. If they don’t, if they go first to a package price, buyer beware. Your web site may not reflect your company brand and might not give your customers what they need from your site.

Step 1: Know how a web site will support your marketing plan
Put into writing your thoughts on company philosophy, all marketing efforts being used and other aspects of your company’s brand. Evaluate the image you currently are projecting and how it compares to your competitors. If you have a written marketing plan, share that with your designer. Know who the main user of your site will be and understand their web viewing needs.

Web sites should offer business solutions, so knowing where you are and where you want to go are critical to developing a successful site that supports your brand. Understanding your customers or the end user of your site and their expectations will determine key factors like color, style and font, images used, technology supported. Building a complex site for a lo-tech end user is a misuse of assets. Conversely you won’t be able to compete against hi-end sites if yours fails to perform at a similar level. Talk all of this through with your web and marketing teams.

Step 2: Determine your site’s value
Ranges are fine, but establish a value for the site. Notice I said value and not price—how important to your business will this web site become? Based on the research you did in Step 1, you can make a sound decision on the value your site will give to your customers and how it may directly affect sales results. This allows you to determine an appropriate investment levels so you can better evaluate the estimates you will be given for web development.

Step 3: Envision your web site at its best
Consider what your ultimate dream machine web site would look like and how it would operate. Evaluate all kinds of sites not just those of competitors; look for images, ease of use, content. Bring likes and dislikes to your design team. Decide if your site will be used to drive retail sales now or in the future and the designers can help determine how that might be accomplished.

By discussing where you want to be, a web designer can build your first site with long-range goals in mind. A costly mistake many people make is buying the least expensive package, using a templated and sometimes restricted design or getting the bare minimum site available. Usually those sites cannot be easily adapted and in order to grow the site you have to start fresh.

Step 4: Build each web page on paper first
I like to work with clients to think through, and put on paper, how every web page will work—content, function, navigation, images, links, databases. This allows us to estimate the cost of the site and it helps clients choose between must-haves, good-to-haves and great but not necessary pages and accessories. This is where you can really start to see the site developing.

Now it’s time to design
Using all the information gathered, your web design team will begin to create visual elements, write copy and formulate the form and function of your site. The look of your site, all the visual elements that will make it distinctly yours, begin now. Your research and time spent meeting with the design team will help give you the web site that effectively communicates with your customers, offers business solutions and supports your brand. The perfect web site!

Claudia Trusty develops strong marketing and branding messages that drive results for small and mid-size companies. For twenty years Trusty and Company has produced communication solutions for clients in retail and service industries. Visit them on the web at
http://trustyandcompany.com/.